Understanding Online Advertising




Online advertising, online marketing, Internet advertising or web advertising is a form of marketing and advertising that uses the Internet to persuade target audiences (consumers) of the worth of a product in order to create interest and generate sales.

Who is involved in online advertising?

  1. The publisher who includes the advertisements into his/her online content.
  2. Advertiser who provides the advertisement.
  3. Online advertising agencies
  4. Advertising affiliates

What does online advertising include?

  1. Email marketing
  2. Search engine marketing
  3. Social media marketing
  4. Display advertising (e.g. banner advertising – as you can see, I just icluded two banners!)
  5. Mobile advertising 



I would be glad to answer any question you might have and any comments are much appreciated. Please leave your question or comment below in the comments’ section.


2 Replies to “Understanding Online Advertising”

  1. Hey Balsam,

    a question I have is a question that revolves around money. What is the typical amount that someone gets paid for ads if they are the publisher (the one that has the ads on their sites/content)?

    Also, what are the average expenses for running search engine marketing ads? Are there any expenses? I was reading some where about expenses, but never looked more into it.

    1. Q: Let’s say, how much money can you make with Google AdSense

      A: it depends how much traffic does your site have, what type of ads will Google run on your site and how much money are advertisers willing to pay per click. 

      With adding products from Amazon.com, you will get commission from any products your visitor buys. Starting with 4% commission but the more products you sell, the higher commission you will get.

      Search engine marketing (SEM) generally refers to paid search marketing, a system where businesses pay Google to show their ads in the search result. It is the process of gaining website traffic by purchasing ads on search engine. 

      For example, the cost of AdWords depends on several variables. The average cost per click (CPC) in Google AdWords is between $1 – $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.

      How much does advertising on YouTube cost? A typical video ad runs between $0.10 and $0.30 per view, depending on your video quality and your overall goal.

      I hope I was able to answer your questions!

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