Online advertising, online marketing, Internet advertising or web advertising is a form of marketing and advertising that uses the Internet to persuade target audiences (consumers) of the worth of a product in order to create interest and generate sales.
Who is involved in online advertising?
- The publisher who includes the advertisements into his/her online content.
- Advertiser who provides the advertisement.
- Online advertising agencies
- Advertising affiliates
What does online advertising include?
- Email marketing
- Search engine marketing
- Social media marketing
- Display advertising (e.g. banner advertising – as you can see, I just icluded two banners!)
- Mobile advertising
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